Analytics Dashboard
Last 4 Weeks · All Channels
Avg Rating6.8/10↑ +0.4 vs prev period
Ad Revenue฿48.2M↑ +12.3% vs prev period
Scheduling Accuracy84%↑ +3.2% vs prev period
Viewer Retention71%↓ −1.1% vs prev period
Predicted vs Actual Ratings
Predicted Actual
W22
W23
W24
W25
W26
Model accuracy: 92.4% · MAPE: 4.2%
Revenue by Daypart
Morning
฿2.1M
Daytime
฿4.8M
Early Prime
฿8.3M
Prime Time
฿9.6M
Late Prime
฿5.4M
Prime Time = 32% of weekly revenue
Top 10 Performing Programs
| # | Program | Channel | Rating | Revenue | Source |
|---|---|---|---|---|---|
| 1 | UEFA Champions League Final | True Sport 1 | 9.4 | ฿2.1M | AI |
| 2 | La Liga: El Clasico | True Sport 2 | 8.8 | ฿1.9M | Manual |
| 3 | EPL Arsenal vs Man City | True Sport 1 | 8.1 | ฿1.8M | AI |
| 4 | Avengers: Endgame | True Film 1 | 7.9 | ฿1.5M | AI |
| 5 | NBA Playoffs | True Sport 1 | 7.6 | ฿1.4M | Manual |
AI Insight
Prime Time (20:00–22:00) drives 32% of weekly revenue with only 17% of airtime. AI recommends increasing sports live content in this slot by 2 programs next week for an estimated +฿1.8M revenue uplift.